Wonder Turned

into the craft

ABOUT ME

ART DIRECTOR

GRAPHIC DESIGNER

STRATEGIC THINKER

TREND SPOTTER

SOCIAL MEDIA DESIGNER

MERCH DESIGNER

EXPERIENTIAL DESIGNER

PART TIME NERD

UNDERCOVER COPY WRITER

ART DIRECTOR GRAPHIC DESIGNER STRATEGIC THINKER TREND SPOTTER SOCIAL MEDIA DESIGNER MERCH DESIGNER EXPERIENTIAL DESIGNER PART TIME NERD UNDERCOVER COPY WRITER

Behind the scenes

I believe the strongest creative work begins with curiosity.

As an Art Director, I'm driven by understanding the world before trying to shape it. I pay attention; to culture, conversations, design, music, fashion, travel, technology, and the unexpected places where ideas tend to hide. People often tell me I have a pulse on what's happening in culture, but I think it's less about following trends and more about staying genuinely curious. That curiosity helps me uncover insights, connect unexpected dots, and create work that's strategically grounded, emotionally resonant, and visually memorable.

I'm known for seeing both the big picture and the smallest details. Whether I'm developing campaign concepts, building visual systems, or refining the final execution, I care deeply about craft and intention. Every decision should support the story. Every detail should earn its place. I love collaborating with smart people, tackling complex creative challenges, and creating work that not only solves problems but leaves a lasting impression. As a Black woman in advertising, I'm equally passionate about expanding representation in creative leadership and proving that thoughtful strategy, cultural intelligence, and joyful creativity can all exist in the same space.

My Creative

Approach

  • I start by looking beyond the brief studying the cultural landscape, audience behaviors, visual trends, conversations, and influences shaping the moment. I’m always collecting inspiration and looking for the connections others may overlook.

  • I collaborate with strategists and partners to understand the challenge, audience, and opportunity. The strongest creative starts with a clear understanding of the “why” behind the work.

  • I digest research, insights, and cultural observations to uncover the story, tension, or idea worth exploring. This is where strategy meets curiosity and unexpected connections become creative opportunities.

  • I collaborate with copywriters, designers, and creative teams to develop concepts and visual directions that bring the idea to life. I believe the best work happens when different perspectives come together.

  • I push ideas further through feedback, iteration, and attention to detail. From the big picture down to the smallest executional choices, I make sure every element feels intentional and strengthens the story.

  • I aim to create work that does more than capture attention; it creates a feeling, sparks conversation, and leaves a lasting impression.

  • AAF-Louisville Hot 10 Awards

    Nominee

  • “Kamryn Spence doesn’t just create campaigns—she creates new possibilities for what advertising can become.”

    Kathy Keadle (Senior Vice President of Public Relations at Doe-Anderson)

  • 2025 Ad Age “Gen Zers to Watch

    Nominee

  • "They're always positive, always curious, and always bringing really fresh thinking to the table. They make the work better, and just the process in general more enjoyable and fun."

    Britt Riley (Senior Vice President, Executive Creative Director)

ART DIRECTOR

GRAPHIC DESIGNER

STRATEGIC THINKER

TREND SPOTTER

SOCIAL MEDIA DESIGNER

MERCH DESIGNER

EXPERIENTIAL DESIGNER

PART TIME NERD

UNDERCOVER COPY WRITER

ART DIRECTOR GRAPHIC DESIGNER STRATEGIC THINKER TREND SPOTTER SOCIAL MEDIA DESIGNER MERCH DESIGNER EXPERIENTIAL DESIGNER PART TIME NERD UNDERCOVER COPY WRITER