The Bourbon City campaign amplified the novelty of bourbon tourism, utilizing digital, OOH, TV, and audio elements to position Louisville as the go-to destination for bourbon enthusiasts. The campaign sought to reshape the perception of Louisville as a chic, up-and-coming urban destination. It won Gold and Best of Show at the Louisville ADDY Awards, with individual Gold wins for the TV and OOH creative elements.
Problem: Louisville had long been associated with bourbon, but not as a modern, stylish travel destination.

By merging sleek visuals, aspirational storytelling, and a vibrant color palette, we rebranded Louisville as the ultimate, sophisticated bourbon tourism hotspot.

• AAF BEST OF SHOW

• AAF Out-Of-Home Campaign – Louisville Tourism Chicago OOH

• AAF Out-Of-Home Campaign – Louisville Tourism OOH Campaign

• AAF Regional/National Television Commercial – Louisville Tourism Single TV

• AAF Internet Commercial Campaign – Louisville Tourism Campaign

• AAF Integrated Advertising Campaign – Louisville Tourism Campaign