FRANCISCAN healthcare
BRIEF
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The Let’s Make You Happen bariatrics campaign reimagined the traditional before-and-after trope by using AI-enhanced imagery to illustrate how real patients are living out their dreams post-surgery. We captured the talent in their current physique and used real before pictures, building upon both to showcase the new possibilities they have unlocked. This approach minimized the need for multiple in situ shoots while delivering a striking, authentic campaign.
Problem: Traditional before-and-after campaigns often feel impersonal or overly commercialized, failing to connect on an emotional level.
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By fusing AI technology with real patient stories, we created a campaign that felt deeply personal.
