norton healthcare

BRIEF

  • Norton Healthcare aimed to reflect the rich diversity of its market in a new campaign. The creative direction included TV, audio, digital, and OOH assets that embraced cultural inclusivity and resonated deeply with the local community. Departing from the usual healthcare advertising approach, we used bright colors and energetic moments to reflect the ultimate goal—helping people return to the vibrant lives they love.
    Problem: Traditional healthcare ads often rely on sterile, clinical imagery that fails to connect emotionally.

  • By leveraging dynamic visuals, vibrant colors, and culturally diverse representation, we crafted a campaign that felt authentic, human, and uplifting in a campaign titled All Together.

    • AAF Local Television Commercial :30 Seconds – Norton TV Single Spot

unnamed-1.png
unnamed-6.png
unnamed-3.png
unnamed-8.png

ART DIRECTOR

GRAPHIC DESIGNER

STRATEGIC THINKER

TREND SPOTTER

SOCIAL MEDIA DESIGNER

MERCH DESIGNER

EXPERIENTIAL DESIGNER

PART TIME NERD

UNDERCOVER COPY WRITER

ART DIRECTOR GRAPHIC DESIGNER STRATEGIC THINKER TREND SPOTTER SOCIAL MEDIA DESIGNER MERCH DESIGNER EXPERIENTIAL DESIGNER PART TIME NERD UNDERCOVER COPY WRITER